GPS Chipsets Saturate the Market – GPS Success Leads to Hundreds of Millions in New Unit Production

As the dust settles and the overwhelming success of personal navigation devices becomes more and more apparent, more cellular phone service providers are starting to offer various navigation solutions, including Location Based Services like the local search on GPS handsets, and the friend finder. As a result, more than 550 million new GPS-enabled handheld units will ship for sale as soon as the year 2012.

An Array of Features Will be Made More Widely Available

In addition to the acquisition of GPS services for lower-end phones, as market saturation continues and demand for GPS navigation stays strong, we’ll also be seeing an array of other special features. Among these, social-networking and community-related functions will take priority. Some examples of this will include geo-tagged pictures and the sharing of POIs, or Points of Interest, which is rapidly becoming more popular. The presence of these features is expected to boost sales and production of the devices even further, as mobile carriers, service providers, and handset manufacturers will be looking to capitalize on the growing popularity of the Location Based Services Trend.

While GPS-enabled features have long been available for smart phones, the trickle-down effect in cost has allowed their introduction into the world of more affordable, standardized phones as well. GPS technology will quickly become a standard feature industry-wide.

GPS Chipsets – What Makes This All Possible

But GPS chipsets, which enable GPS features to be added to mobile phones in the first place, will need to be significantly altered and tapered down in order to suit the needs of lower-end phones. This is because the cost, footprint, and power consumption are all reduced in these phones, as compared to smart phones. Thus, chipset cost, footprint, and power consumption must be scaled down accordingly. This is being made possible be an amazing technology that allows a single chipset to be quipped with not only GPS-enabling features, but also Wi-Fi and Bluetooth features as well. As soon as 2009, all three technologies will be integrated onto one chipset die.

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